#01// the floor
Performance
Core Web Vitals as a floor, not a goal. Fast images, fast fonts, fast paint — on the phone your customers actually use.
/ 01 — Milwaukee, WI · freelance, est. 2026
Performant sites,
Shopify+ERP, and search
for Wisconsin businesses
that take their work seriously.
Four pillars, one operator. I build fast, well-integrated sites for high-margin local businesses and Wisconsin manufacturers selling on Shopify alongside wholesale.
/ 02 — the four pillars
Four pillars.
One operator.
#02// your team can run it
Headless / CMS
Content workflows your team can run without filing a ticket. Headless when it earns the complexity, simpler when it doesn't.
#03// the integration
Shopify + ERP
Shopify connected to Acumatica, Cin7, Fishbowl, or NetSuite — for brands selling wholesale and DTC, where inventory has to be right.
#04// get found
Search · SEO + SEA
Technical SEO and paid ads run by the same person who built the site. Less hand-off, more accountability.
/ 03 — who this is for
Five verticals
where the work
pays for itself.
// assisted living
Assisted living: a site that books more tours per visitor
Faster tour pages, honest pricing signals, and content that respects how adult children actually shop.
// dental groups
Dental groups: a multi-location site that doesn't fight your marketing coordinator
Per-location SEO, fast new-patient pages, and a CMS your team can actually run.
// law firms
Law firms: a website that qualifies leads before your intake team does
Performance, content workflows, and intake forms that route the right matters to the right attorneys.
// med spa and plastic surgery
Med spas & plastic surgeons: stop losing Instagram traffic to a slow consult page
Faster pages, sharper before/after galleries, and consult flows that convert mobile traffic.
// dtc manufacturers
Wisconsin manufacturers selling DTC: when your inventory lives in three systems
Shopify and your ERP, finally in sync. Built for wholesale-first brands launching DTC.
/ 04 — patterns
What I find
on most sites.
Patterns I see on small-business sites again and again. If any sound like yours, the audit will probably surface more.
// Shopify
Shopify stores: the PDP that's costing you 30% of mobile conversions
The single most common performance issue on Shopify product pages — and why it nukes mobile conversion before the page even paints.
// Wealth management & professional services
Wealth management: the trust gap on the homepage
Why most RIA and financial-planning sites look identical, and what the ones that win do differently.
// Local services & professional offices
Local businesses: the Google profile you forgot you owned
Your Google Business Profile is doing more work than your website for most local searches. If it's neglected, you're invisible.
/ 05 — why local matters
I'm twenty minutes
from your shop.
Based in Wauwatosa. I work with businesses across Milwaukee, Racine, Kenosha, Waukesha, and the surrounding area. Happy to meet for coffee before signing anything — most clients prefer it.
- // in-person on request
- // calls during business hours (ct)
- // same-day weekday response
/ 06 — the ask
Don't wonder what
your site is leaving
on the table.
Free audit. Three real findings, no pitch. If we're a fit, we keep talking; if not, you walk away with a clearer picture.
Request a free audit →