#01// the floor
Performance
Core Web Vitals as a floor, not a goal. Fast images, fast fonts, fast paint — on the phone your customers actually use.
/ 01 — Milwaukee, WI · ten years building, freelance since 2026
Websites for Wisconsin businesses
where the site pays for itself.
Four pillars, one operator. Wisconsin small businesses where the site is part of how the company makes money. The technical work — performance, CMS, Shopify+ERP, search — lives on the services page where it belongs.
/ 02 — the four pillars
Four pillars.
One operator.
#02// no agency ticket
Content your team can publish
Content workflows your team can run without filing a ticket. Headless when it earns the complexity, simpler when it doesn't.
#03// the integration
Shopify + ERP
Shopify connected to Acumatica, Cin7, Fishbowl, or NetSuite — for brands selling wholesale and DTC, where inventory has to be right.
#04// search · seo + sem
Get found
Technical SEO and paid ads run by the same person who built the site. Less hand-off, more accountability.
/ 03 — who this is for
Five verticals
where the work
pays for itself.
// assisted living
Assisted living: a site that books more tours per visitor
Faster tour pages, honest pricing signals, and content that respects how adult children actually shop.
// dental groups
Dental groups: a multi-location site that doesn't fight your marketing coordinator
Per-location SEO, fast new-patient pages, and a CMS your team can actually run.
// law firms
Law firms: a website that qualifies leads before your intake team does
Performance, content workflows, and intake forms that route the right matters to the right attorneys.
// med spa and plastic surgery
Med spas & plastic surgeons: stop losing Instagram traffic to a slow consult page
Faster pages, sharper before/after galleries, and consult flows that convert mobile traffic.
// dtc manufacturers
Wisconsin manufacturers selling DTC: when your inventory lives in three systems
Shopify and your ERP, finally in sync. Built for wholesale-first brands launching DTC.
/ 04 — patterns
What I find
on most sites.
Patterns I see on small-business sites again and again. If any sound like yours, the audit will probably surface more.
// Shopify
Shopify stores: the PDP that's costing you 30% of mobile conversions
The single most common performance issue on Shopify product pages — and why it nukes mobile conversion before the page even paints.
// Wealth management & professional services
Wealth management: the trust gap on the homepage
Why most RIA and financial-planning sites look identical, and what the ones that win do differently.
// Local services & professional offices
Local businesses: the Google profile you forgot you owned
Your Google Business Profile is doing more work than your website for most local searches. If it's neglected, you're invisible.
/ 05 — why local matters
I'm twenty minutes
from your shop.
Based in Milwaukee. I work with businesses across Waukesha, Racine, Kenosha, and the surrounding area. Happy to meet for coffee before signing anything — most clients prefer it.
- // in-person on request
- // calls during business hours (ct)
- // same-day weekday response
/ 06 — the ask
Don't wonder what
your site is leaving
on the table.
Free audit. Three real findings, no pitch. If we're a fit, we keep talking; if not, you walk away with a clearer picture.
Request a free audit →