/ 01 — process
How it all
works.
Five steps. Designed so you know exactly what's happening at every point, and so the work moves predictably from kickoff to launch.
#01
Audit
I spend real time on your site, then send a written audit with prioritized findings.
#02
Proposal
Fixed scope, fixed price, fixed timeline, sent as a PDF you can hand to your CFO. No estimates that balloon halfway through. Sign electronically; deposit invoice arrives the same day.
#03
Build
Preview link on day two — your site is live on a private URL you can bookmark and check whenever. Loom recording at every milestone. Slack Connect channel for the whole engagement. No status reports, ever.
#04
Launch
Pre-launch checklist, content migration, redirects, analytics verification. No surprises.
#05
Optimize
Monthly analytics review with you, not at you — we look at the numbers together for 30 minutes and pick the next thing. Small iterations, compounding wins. Your dashboard and your data, not a vendor-locked report.