/ 01 — examples
Sample audit
findings,
by vertical.
These aren't client projects — they're anonymized examples of the patterns I look for when auditing small-business sites. If any of them ring a bell on your own site, the audit will probably surface more.
// Shopify
#01Shopify stores: the PDP that's costing you 30% of mobile conversions
The single most common performance issue on Shopify product pages — and why it nukes mobile conversion before the page even paints.
- LCP > 4s on mobile
- Hero image 3-5x oversized
- 1.2s+ blocking JS from theme apps
// Wealth management & professional services
#02Wealth management: the trust gap on the homepage
Why most RIA and financial-planning sites look identical, and what the ones that win do differently.
- Stock-photo overload
- Vague value props
- Contact buried 3+ clicks deep
// Local services & professional offices
#03Local businesses: the Google profile you forgot you owned
Your Google Business Profile is doing more work than your website for most local searches. If it's neglected, you're invisible.
- Half-complete profiles
- Photos from 2019
- Review prompts: none
// the ask
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