Most firms don't have a traffic problem; they have a qualification problem. The cost isn't visitors — it's the paralegal hours spent on people who were never going to be your client. A site that answers the right question on the right practice-area page, and routes inquiries to the right attorney, moves more matters with less staff time.
If you want to go further, intake triage is an add-on I can build: a chatbot grounded in your practice areas that handles the same twelve questions everyone asks before they fill out the form.