Most med spa and plastic surgery sites lose the booking before the consult form even renders. Your traffic is mobile-first, mid-attention, and intolerant of slow — and your before/after gallery (the single strongest conversion asset on the page) is shipped as un-optimized images that take five seconds to paint.
I rebuild these sites on a stack that respects how your buyers actually arrive: fast, mobile-first, image-aware, with consult and booking forms at the top of the decision rather than buried under marketing copy.