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Wisconsin manufacturers selling DTC: when your inventory lives in three systems

Shopify and your ERP, finally in sync. Built for wholesale-first brands launching DTC.

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// what I see on most sites in this space

Patterns,
not coincidences.

  1. #01

    Inventory that's accurate in your ERP but lying on Shopify — and the other way around.

  2. #02

    Wholesale and DTC priced and fulfilled by different rules, fighting each other in your data.

  3. #03

    3PL handoff that breaks every time a SKU is added — manual reconciliation eating ops hours.

  4. #04

    A Shopify storefront that doesn't reflect the catalog complexity your B2B side actually sells.

Wisconsin's manufacturing belt — Milwaukee 7, Fox Valley food and outdoor — is bolting DTC onto wholesale-first operations. The moment you sell on both channels, your inventory lives in your ERP, your Shopify, and (at scale) your 3PL, and they disagree. Your team reconciles in spreadsheets while orders ship late.

I build the integration layer between Shopify and Acumatica, Cin7, Fishbowl, or NetSuite — so inventory, orders, and customer records stay in sync, and your ops team stops being the integration. This is the work I'm leading with for Wisconsin manufacturers, because no coastal agency is.

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