/ for / assisted living
Faster tour pages, honest pricing signals, and content that respects how adult children actually shop.
// what I see on most sites in this space
Tour-request forms buried below long marketing copy that nobody scrolls through.
No pricing band anywhere on the site, so adult children skip you for a competitor who disclosed.
Image-heavy pages that take 7+ seconds to load on the phone families are researching from.
Tour-FAQ content missing entirely — every call starts with the same ten questions.
The math on assisted-living web spend is stark: average cost per lead is around $430, and the site is the conversion lever. The visitor is usually an adult child, on a phone, deep in a stressful shop. They want speed, honesty, and a clear next step.
I build sites that respect that: fast tour pages, a clear pricing band, and tour-FAQ content that filters out the calls you don't want and qualifies the ones you do.