/ 01 — about
Hi, I'm Ray Cisneros.
Ten years building sites,
now freelance from Milwaukee.
I've been building websites and software for 10 years — most recently at Lightburn (2019–2026), where I built sites and integrations for brands like Mercury Marine, Douglas Dynamics, Seaguar, and Trico. Most of that work was as a frontend dev on a team — not the lead on every project, but the person responsible for shipping the pixels and making the integrations work. I started this practice to focus on the work I do best: fast sites, integrated systems, and the search visibility that makes them findable.
I live in Milwaukee with my family. When I'm not at the computer I'm probably outside, cooking, or losing at chess.
// how i work
How I work.
- Fixed scope, fixed price. You know what you're paying and what you're getting before we start. Heavier projects start with a paid scoping sprint so the price is real, not hand-waved.
- Small client load. I take on a handful of engagements at a time so each one actually gets attention.
- Plain language.No jargon, no “synergies.” If I can't explain why something matters to your business, it probably doesn't.
- Measurable outcomes. Real analytics on every project. Integration work is judged by how much manual ops time disappears after go-live.
// who i work with
Who I work
with.
Wisconsin businesses where the website is part of how the company actually makes money. Five verticals in particular:
- // med spas & plastic surgeons
- // law firms
- // dental groups & multi-location practices
- // assisted living & senior care
- // wisconsin manufacturers selling dtc on shopify
// the ask
Want to talk?
The fastest way is to request a free audit. I'll spend real time on your site and send back three findings that matter. From there we figure out whether a longer engagement makes sense.
Get a free audit →